Key Takeaways
Visa now supports three new stablecoins and two more blockchains.
Stablecoin market cap has surged to $272B with growing demand.
The GENIUS Act boosts trust and drives institutional adoption.
Visa expands its settlement platform, and stablecoins are having a moment.
Visa just made another big move in crypto. The payments giant is now adding support for three new stablecoins and two more blockchains. It is a big indication that the stablecoin industry is entering a new phase of adoption.
But what does this really mean for crypto? And why is everyone suddenly talking about stablecoins?
Visa Adds PYUSD, USDG, and EURC to Its Network
Visa announced it will now support PayPal USD (PYUSD), Global Dollar (USDG), and Euro Coin (EURC) on its stablecoin settlement platform. That brings the total number of supported stablecoins to four, alongside the existing one, USDC.
And it is not just about coins, Visa also added support for Stellar and Avalanche, expanding beyond Ethereum and Solana. It implies that issuers and acquirers will enjoy increased flexibility, and quicker alternatives to settle payments using stablecoins on an expanding number of blockchains.
“Visa is building a multi-coin, multi-chain foundation,” said Rubail Birwadker , Visa’s Global Head of Strategic Partnerships. He believes trusted and scalable stablecoins could fundamentally change how money moves around the world.
Stablecoin Growth Is Exploding
So why is Visa doubling down now? Because the stablecoin market is booming.
The global stablecoin market cap just hit $266.54 billion, according to DefiLlama . That’s around 7% of the total crypto market. Dollar-backed coins like Tether, USDC, PYUSD, and USDG make up the lion’s share, with Tether still holding 60% of the market.
And the momentum isn’t just in numbers.
In July 2025, Google searches for “stablecoins” reached an all-time high. It’s clear more people, from casual users to institutions, are paying attention.
Why now?
Because of the GENIUS Act. Passed in mid-July, this new U.S. law is designed to make stablecoins safer and more transparent. It requires issuers to back coins with real assets, publish monthly reserve reports, and protect users in case of collapse.
That’s a game-changer. It gives investors and institutions the confidence to use stablecoins in everyday transactions, not just speculative trading.
Are Stablecoins the New Backbone of Crypto?
The data says yes. Over the last 30 days, the stablecoin market grew by 5%. And analysts are calling the trend parabolic.
So what does this mean for Bitcoin, Ethereum, and the rest of the market?
Historically, stablecoin growth leads to more liquidity, more trading, and upward pressure on crypto prices. When users park funds in stablecoins, they are often waiting for the right moment to jump into the market. That buying power is just sitting there, ready to move.
Also, according to this tweet from Crypto Rover , the market is expecting a surge in BTC prices too because of the increased supply of stablecoin supply.
Meanwhile, Bitwise Asset Management has also reported in its Crypto Market Review for Q1 2025 , record-breaking stablecoin transactions in 2025. This comes in line with the time when firms like Interactive Brokers and Robinhood are working on their own stablecoins to offer faster settlements and 24/7 access to funds.
Now this raises a big question; Is this the beginning of a stablecoin-powered financial system?
If Visa’s latest move is any indication, yes.
It appears that stablecoins are no longer a side note in crypto, they’re becoming the main feature. They’re fast, they’re cheap, and now, thanks to new regulations from around the world and support from giants like Visa, they’re also trusted.
